The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Innovation & Transformation / Innovation in Film
Living the High Life at Home
Agency: adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client: Miller High Life Category: Innovation & Transformation / Innovation in Lockdown
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia
Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Grounded
Agency: SMUGGLER + Droga5 / New York
Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Lockdown
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok Category: Innovation & Transformation / Innovation in Lockdown
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_135M
Award:
2021 Film Merit Award
Agency:
adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client:
Miller High Life
Title:
Living the High Life at Home
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_136M
Award:
2021 Film Merit Award
Agency:
AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_137M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_138M
Award:
2021 Film Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_139M
Award:
2021 Film Merit Award
Agency:
Iconoclast / London + Publicis • Poke / London + Dacia
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_140M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_141M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_142M
Award:
2021 Film Merit Award
Agency:
SMUGGLER + Droga5 / New York
Client:
Sing Street
Title:
Grounded
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_143M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_144M
Award:
2021 Film Merit Award
Agency:
TikTok / Los Angeles + Known / New York
Client:
TikTok
Title:
#ItStartsOnTikTok
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_145M